SpeakHQ Blog

How to convince anyone of anything

By Berkun | March 10, 2010

[This topic was requested with a slightly different title:  How to make a convincing argument.] The word argument itself makes people think of lawyers or divorce proceedings, which are poor connotations if you’re hoping to charm someone into agreeing with you. It’s worth shifting to the more positive word: convince. The goal is to persuade, to…

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